Discover The 7 Best Platforms To Sell Digital Products Online in 2023

Digital product sales have exploded in recent years, and with so many platforms available, it can be overwhelming to choose the right one. Let us help you make an informed decision.

Sebastian Scheerer
Sebastian Scheerer is a tech startup founder, digital product designer, and business consultant. He co-founded Wunderlist as head of design, a platform that earned the title of Apple's App of the Year in 2014 and was later acquired by Microsoft. Additionally, Sebastian co-founded, Germany's premier digital health insurance, renowned for it's industry leading customer satisfaction.
Discover The 7 Best Platforms To Sell Digital Products Online in 2023

In this article, we've done the research for you and compiled a list of the top platforms, including Sellfy, Podia, Kajabi, Gumroad, EasyDigitalDownloads, Thinkific, and SendOwl. Whether you're a seasoned seller or just starting out, each platform offers unique features to fit your needs and budget, from customizable storefronts for selling your best UI kit to all-in-one solutions for online courses and memberships. Not sure what to sell? Check out this video from Sellfy to get some inspiration:

What’s the best platform to sell digital products?

1. Sellfy

Best for beginners

Sellfy Homepage
Sellfy Homepage

Looking to sell your digital or physical products online? Look no further than Sellfy! This online platform makes it easy-peasy to create your own online store with just a few clicks. You can sell all kinds of digital goodies like ebooks, videos, and audio files, and even print-on-demand products like t-shirts and mugs.

Customizing your store to match your brand has never been easier with Sellfy's snazzy customization options. Tweak your logo, change the colors, and make your layout pop. You can even create a mobile-optimized store for a smooth shopping experience on-the-go.

But that's not all - Sellfy also comes packed with marketing features like discount codes, email marketing, and tracking pixels. And if you want to sell your products on social media or other websites, just embed those "buy now" buttons, product links, and product cards.

With Sellfy's secure payment options through PayPal and Stripe, you won't have to worry about any sneaky shenanigans. And if you're selling digital products, Sellfy's got your back with PDF stamping and limited downloads to prevent any piracy.

In short, Sellfy's got everything you need to create, customize, and sell your products online - all without pesky transaction fees. So why wait? Start selling your wares today with Sellfy!


  • Quick and easy store setup
  • Customization options
  • Built-in marketing features
  • Embedding options
  • Reliable payments and security
Sellfy Pricing
Sellfy Pricing


Sellfy offers three plans: Starter for $19/month, Business for $49/month, and Premium for $99/month. All plans have no hidden fees and come with unlimited products, digital products, and email marketing. Each plan has different sales limits and additional features.

Try Sellfy Free Now

2. Podia

Best for online courses & memberships

Podia Homepage
Podia Homepage

Podia is a platform for building websites, selling courses and digital products, and hosting communities. It's free to start and has all the tools you need as you grow. With Podia, you can easily create a professional-looking website, sell your products, and build a community all in one platform. The website builder is free and easy to use, with no code or design skills required. You can sell courses, coaching, ebooks, webinars, and more. Podia also provides a community feature, allowing you to make paid or free communities and memberships on a platform you own. Podia offers friendly support 7 days a week through chat and a community of creators like you.


  • All-in-one platform for website building, digital product selling, and community hosting
  • Free and easy website builder
  • Simplified product selling and management
  • Flexible community building
  • Friendly support and resources
Podia Pricing
Podia Pricing


Podia has three pricing plans: Free, Mover, and Shaker. The Free plan has a transaction fee of 8% and includes a full website, email marketing, and community features. The Mover and Shaker plans have no transaction fees and offer more features, with the Shaker plan having the most features. The plans can be switched at any time and the Mover and Shaker plans offer discounts if paid annually.

Try Podia Free Now

3. Kajabi

Best all-in-one business solution

Kajabi Homepage

Are you ready to transform your knowledge and skills into a successful online business? Look no further than Kajabi! This all-in-one platform offers everything you need to create and launch your own online course, coaching program, membership, podcast, and more.

Don't worry if you're not a tech whiz – Kajabi provides all the tools and resources you need to succeed, without any pesky revenue fees cutting into your hard-earned profits. With over $4 billion earned, 100,000 businesses built, and 300,000 products created, Kajabi is the ultimate choice for creators and entrepreneurs looking to take their online presence to the next level.

The platform's features are truly amazing, including a built-in CRM, seamless Stripe and PayPal integrations, and detailed analytics to help you grow your business. Plus, if you need assistance, Kajabi has you covered with their extensive blog, podcast, university, and community resources.

Ready to give it a try? Sign up for Kajabi's free 14-day trial and see just how easy it can be to turn your knowledge into income. With Kajabi, the possibilities are endless!


  • All-in-One Platform: Create and manage your online business.
  • Easy to Use: User-friendly interface with step-by-step guides.
  • 0% Revenue Fees: Keep more of your profits.
  • Trusted by Creators: Over 100,000 businesses and $4B+ earned.
  • Resources to Help You Succeed: Access to blog, podcast, university, and community resources.
Kajabi Pricing

Pricing:Kajabi offers three plans: Basic, Growth, and Pro, with monthly and annual billing options. Basic costs $119/$149 per month, Growth costs $159/$199 per month, and Pro costs $319/$399 per month. Each plan offers different features and capabilities to fit your business needs.

Try Kajabi Free Now

4. Gumroad

Best for single items

Gumroad Selling Platform
Gumroad Platform

Gumroad is a cutting-edge e-commerce platform that caters to creators and budding entrepreneurs eager to peddle digital products like memberships, eBooks, courses, and beyond. This platform comes equipped with a plethora of nifty tools designed to streamline the payment process, discounts, VAT collections, and affiliates. With Gumroad, you can craft a unique storefront or embed it on your website, complete with fully customizable options. The flexibility of Gumroad's page editor even allows you to create a storefront from scratch. The platform is versatile, supporting different currencies, subscriptions, pay-what-you-want pricing, and one-time payments. Start selling in seconds with Gumroad's comprehensive platform, featuring data analytics to help you understand your sales and audience. Automated workflows allow you to connect and grow your audience.


  • Easy-to-use platform for selling digital products such as courses and eBooks.
  • Customizable options to create a unique store that matches your brand.
  • Multiple payment options including credit cards, PayPal, and Apple Pay.
  • Comprehensive platform that provides analytics and customer support to manage your store.
  • Audience growth tools like email lists, marketing automation, and newsletters to help you build a loyal following.
Gumroad Pricing
Gumroad Pricing

Pricing:Gumroad charges a flat fee of 10% on every sale made on their platform. They do not have any monthly charges or hidden fees, which means sellers keep more of their earnings. This pricing model allows sellers to focus on growing their business without worrying about excessive fees or charges.

Try Gumroad Free Now

5. EasyDigitalDownloads

Best for website owners

EasyDigitalDownloads Homepage

Easy Digital Downloads is a platform that empowers website owners to sell an array of digital products, ranging from captivating eBooks to innovative WordPress plugins and even engaging PDF files. With a vast user base of over 50,000 people, Easy Digital Downloads has gained a well-deserved reputation for being a trusted platform that boasts a 14-day money-back guarantee. This impressive platform has been exclusively designed to meet the diverse needs of online businesses, providing a plethora of powerful functionalities right out of the box.


  • Easy setup and customization
  • Detailed reporting
  • Order management
  • Customer management
  • Vast extension catalog with hundreds of available extensions
EasyDigitalDownloads Pricing
EasyDigitalDownloads Pricing

Pricing: Easy Digital Downloads has four pricing plans: Personal ($99.50/year, was $199), Extended ($199.50/year, was $399), Professional ($299.50/year, was $599), and All Access Pass ($499.50/year, was $999). Each plan offers different features and add-ons, with the All Access Pass providing access to all current and future features, as well as premium support and 78+ add-ons.

Try EasyDigitalDownloads Free Now

6. Thinkific

Best for selling courses

Thinkific is an all-in-one platform for creating and selling online courses, building communities, and monetizing memberships. It offers multiple learning products, including courses, communities, and memberships, with advanced features like custom web themes and domains, quizzes and assignments, drip scheduling, community spaces, and live lessons. Thinkific also provides a powerful marketing and selling toolkit with the ability to customize every touchpoint, integrate with trusted tools, automate emails, create custom coupons, and leverage customer success. In addition, Thinkific offers detailed analytics and best-in-class support, with access to a robust creator community and expert marketplace. The platform is scalable and offers flexible pricing plans to unlock advanced features as your business needs evolve and change.


  • Create engaging online courses, connected communities, live lessons, and memberships
  • Customize your web storefront with ready-made themes and no coding skills required
  • Sell and promote your learning products with built-in marketing and e-commerce features
  • Complement your online course offerings with exclusive members-only content, live lessons and events, and coaching through Communities feature
  • Scale your business with apps and tools to market and build online programs that grow with your customers, employees, and partners.
Thinkific Pricing
Thinkific Pricing


Thinkific offers a free plan with basic features and a transaction fee of 0%. The paid plans start at $36/month for the Basic plan, $74/month for the Start plan, and $149/month for the Grow plan, with additional features such as custom domains, coupons and discounts, memberships and payment plans, live lessons, and API access. Each plan also comes with access to the Thinkific Accelerator Program.

Try Thinkific Free Now

7. SendOwl

Most affordable


Whether you're an experienced seller or just starting out, SendOwl's intuitive platform has you covered. It can support a broad variety of digital products, from ebooks and online classes to music tracks, videos, and beyond. Not only that, but the platform even allows you to offer discount codes and a "Pay What You Want" pricing structure to attract fresh customers.

Yet, what really sets SendOwl apart from the crowd is its unwavering dedication to security and safety. You can rest easy knowing that your products are protected and delivered securely to your customers. With SendOwl, you have everything you need to market, analyze, deliver, and sell your digital products, all in one user-friendly platform. Give it a try today and witness the difference for yourself!


  • Easy and scalable selling
  • Safe and secure digital delivery
  • Automated marketing tools
  • Customizable checkout experience
  • Data-driven insights and analysis.
Sendowl Pricing
Sendowl Pricing


SendOwl offers flexible pricing for all plans, with transparent pricing and access to all features. The free plan has a 5% order management fee and a minimum of $0.50 per order, with 10GB storage. The Starter plan costs $15 per month, with 100GB storage and a $0.40 order management fee. The Pro plan costs $39 per month, with 200GB storage and a $0.30 order management fee.

Try Sendowl Free Now

What are platforms for selling digital products?

Digital product marketplaces make it easy for creators and businesses to sell their digital goods, like ebooks, music, videos, courses, software, and other online-accessible items. And get this - these marketplaces offer a great UI/UX design and handle all the boring admin stuff too, like payment processing and security.

So here's how it typically works:

  1. Sign up - First, sellers make an account on the platform and set up their online store, adding their goods and pricing 'em up.
  2. Payment processing - The platform takes care of transactions and charges a fee based on the sale.
  3. Marketing and promotion - Platforms may also offer marketing tools, like affiliate programs and promos, to help sellers reach more people and sell more.
  4. Digital delivery - When a customer buys a product, the platform delivers it digitally either by direct download or through a membership portal.
  5. Customer service - The platform also deals with customer service issues like refunds and inquiries, so sellers can focus on their products.

So, in a nutshell, digital product marketplaces provide a super-easy way for creators and businesses to sell and distribute their goods while offering customers a convenient way to buy and access them. These platforms make life a breeze for sellers by handling all the boring bits and even helping them promote their products. So, what are you waiting for? Get selling!


In conclusion, whether you're a beginner or an experienced seller, there are plenty of platforms available to help you sell your digital products. From Sellfy's easy store setup to Thinkific's comprehensive course creation features, and SendOwl's affordability, each platform has its own strengths. Consider your needs and budget before choosing the platform that's right for you.

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only.

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