AI Marketing Tools

The 19 Best AI Marketing Tools (2023)

Discover the best AI marketing tools on the market! Say goodbye to generic campaigns and hello to personalization at its finest. With AI, you can expect higher engagement and more conversions!

AI is revolutionizing the marketing game by analyzing vast amounts of data in real-time, helping businesses make informed decisions and saving time and resources in the process. The result? A more effective and efficient marketing strategy that sees real results.

But with AI advancing every day, the options can be overwhelming. Don't worry, we've got you covered! From chatbots to predictive analytics, we've rounded up the best of the best so you can join the AI revolution and give your marketing plan the competitive edge it deserves.

So, are you ready to take your marketing game to the next level? Let's dive in and discover the best AI marketing tools together!

AI Marketing Tools

Top Picks

Surfer SEO

SEO Writing

Overall, SurferSEO is a state-of-the-art tool for digital marketers and content creators looking to improve their website's organic search traffic and enhance their content's performance in search engine results. Well worth its price.

What are the best AI marketing tools?

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Copy.ai

AI Writing Suite
Copy.ai

Overview

Copy.ai is a writing tool that uses artificial intelligence to help you create amazing content like emails, ads, blogs, and catchy headlines that will make you stand out. The all-in-one writing suite uses one of the most advanced AI language models out there and it's perfect for those who want to save time and energy while being creative.

Some people say Copy.ai is like having your own personal ghostwriter without the hefty price tag or the hassle of managing someone else to write your content. The best part is that Copy.ai can figure out the different types of content you're trying to write like slogans or marketing copy, so you don't have to stress about it.

Pricing

Free plan with 2,000 words per month, a Pro plan for $36 per month (billed annually)

Key Features

  • AI-powered: Copy.ai is built on one of the world's most advanced AI language models.
  • Versatile: It can generate a variety of content such as emails, ads, websites, listings, blogs, and punchy headlines.
  • Saves time: It helps content writers and marketers save time and mental effort in the content writing process.
  • Distinguishes content intent: It can differentiate between different types of content intent such as slogans, marketing copy, or punchy headlines.
  • Cost-effective: It's like having a ghostwriter without the expense and hassle of managing someone else to write content.

My take

To sum it up, Copy.ai is a fantastic writing tool for your content marketing toolkit that uses artificial intelligence to help you create amazing content in a flash. It can generate different types of content, save you time and energy, and figure out what type of content you're trying to write, so you don't have to overthink it. Why not give it a try? It might just be the AI writing tool you've been looking for!

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Elai.io

Video from text
Elai.io

Overview

Elai.io is a text-to-video platform that allows users to generate videos with real people just from text. The platform uses artificial intelligence to create educational and marketing video content with AI-generated humans from plain text. With Elai.io, companies and content creators no longer need to rent a studio with a green screen or have a large budget to produce high-quality videos. All users need to do is paste a link to an article into Elai.io, and the platform will turn it into a narrated video with real humans.

Pricing

Elai.io has a free plan that comes with a 1-minute free credit, and no credit card is required to sign up. It also offers Basic and Advanced plans, which cost $29 and $99 per month, respectively, and have annual billing options that save 20%. There is a custom corporate plan available as well.

Key Features

  • Elai Builder: create interactive video content without the need for expensive equipment and a crew.
  • Avatars: Elai.io offers users 25+ avatars to choose from, allowing users to create custom video content with AI-generated humans from plain text.
  • Text-to-video: Elai.io's text-to-video feature allows users to turn articles into narrated videos with real humans
  • Languages: Elai.io supports 70+ languages, making it accessible for users across the globe
  • Use Cases: Elai.io is designed to serve a variety of use cases, including training videos, explainer videos, corporate communications, and marketing

My take

Ealai.io is another AI-powered video creation suite that offers some interesting capabilities. As with most of these video tools, I'm not a huge fan of the overall quality. However, it is a good option when you need to create videos fast and on a tighter budget.

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Frase

SEO Content
Frase

Overview

Frase.io is an AI-powered platform that helps you create SEO-friendly content. It uses fancy tech like machine learning and natural language processing to understand information and learn from web content.

With Frase, you can research topics, make outlines, and even use AI to write your content - saving you tons of time and effort. That's a real lifesaver for content, SEO, and marketing teams who need to research, write, and optimize high-quality SEO content.

Frase.io even starts by doing a Google search for you, and then returns summaries and research based on the first 20 results in just minutes. How cool is that?

Pricing

Frase.io's pricing ranges from $19.99 per month for the Solo plan to $114.99 per month for the Team plan, with a custom pricing option for the Enterprise plan. The Pro add-on costs $35 per month and offers unlimited AI-generated words and other premium features

Key Features

  • AI-powered tool to create high-quality SEO content faster
  • Researches topics, generates content outlines, and uses AI to write content
  • Intuitive layout to assist with researching and breaking down articles
  • Easy creation of optimized content
  • Offers tools for briefing and outlining, AI writing, and optimization

My take

I personally Frase. It's a very well-made product that I've used a lot myself with some unique and powerful features that can give you an edge over your competition to win the SEO game and gain more visibility with AI-powered writing tools that are top-notch.

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RunwayML

Video Editing
RunwayML

Overview

RunwayML is a content creation suite that uses AI to help you ideate, create, and edit videos in real-time. With over 30 AI Magic Tools, you can do cool stuff like remove video backgrounds, make images with text, and change existing images. Plus, the platform has great features like collaboration in real-time, advanced security, and an asset hub. And guess what? Big-time companies like Google, CBS, and Vox use RunwayML too!

Pricing

RunwayML has four pricing plans: Starter (free), Pro ($12/user/month billed annually), Team ($28/user/month billed annually), and Enterprise (custom). The plans vary in features such as video editor exports, project and asset limits, AI Magic Tools export options, and image generations. The higher tier plans offer more features and support for larger teams and organizations.

Key Features

  • More than 30 AI Magic Tools for ideation, generation, and editing of content.
  • Automatic removal, modification, and replacement of video/image backgrounds.
  • Powerful editing platform with full creative control.
  • Real-time collaboration with secure sharing and advanced user management.
  • Access to a centralized asset hub and customizable templates.

My take

My take on RunwayML is that it's a fantastic AI video editing tool that offers a range of impressive online-based video editing solutions with advanced AI features. 

In my opinion, it's one of the best AI-powered content creation suites available, particularly for video editing, and its collaboration features make it a great tool for teams. 

With its growing suite of AI Magic Tools, real-time video editing, and simplified workflow, it's a powerful platform that can help users ideate, generate, and edit content quickly and easily.

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Semrush

All-in-one online marketing
Semrush

Overview

SEMrush, the all-in-one digital marketing tool suite, uses artificial intelligence (AI) in various ways to help digital marketers.
With the help of machine learning algorithms, SEMrush analyzes vast amounts of data to provide insights on SEO, content marketing, and advertising campaigns. This helps marketers optimize their campaigns and make data-driven decisions.
Additionally, SEMrush's content optimization and topic research tools use AI to identify relevant topics, create engaging content, and optimize it for better search engine rankings.
Furthermore, SEMrush's on-page SEO checker uses AI to analyze web pages and provide recommendations for improving their performance in search engine results pages.
In short, SEMrush harnesses artificial intelligence to provide valuable insights and recommendations, enabling digital marketers to optimize their campaigns and improve their online visibility.

Pricing

SEMrush.com has three pricing plans: Pro for $119.95/month, Guru for $229.95/month, and Business for $449.95/month (custom plans also available). Each plan offers different features such as project limits, keyword tracking, results per report, and additional tools for SEO, social media, and PPC.

Key Features

  • SEO tools for finding keywords and on-page optimization
  • Benefits include enhanced website performance and improved organic search traffic
  • Competitor analysis tools to increase website traffic and performance
  • Content marketing solutions with data-driven insights
  • Local SEO tools for optimizing for customers in specific areas

My take

In my opinion, SEMrush.com is a fantastic, comprehensive SEO tool that is comparable to Ahrefs. It has a wealth of features, including competitor research, keyword investigation, website checkup, marketing, and social media utilities, which makes it an invaluable expense for businesses desiring to upgrade their website performance and generate more organic traffic. Despite being a bit costly, when you take into account the range of features it provides, it's definitely a sound investment.

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Surfer SEO

SEO Writing
Surfer SEO

Overview

SurferSEO.com is an SEO tool that helps improve your organic traffic, increase visibility, and improve your rank. With its AI-powered features, SurferSEO offers a comprehensive SEO workflow to optimize your content and enhance your website's performance in search engine results pages.

One of SurferSEO's standout features is its Content Editor, which provides relevant keywords and a real-time measure of optimization while you focus on writing high-quality content. SurferSEO also offers an Outline Builder that generates briefs with catchy headlines in seconds to structure your content into a detailed outline with potential headings and questions.

In addition to its content optimization tools, SurferSEO offers the ability to verify the authenticity of your articles and avoid potential penalties with its plagiarism checker. And with integrations for Google Docs, Wordpress, and Jasper, SurferSEO works seamlessly with the tools you already use.

Pricing

SurferSEO has 4 pricing plans ranging from $49 to custom pricing for enterprises. The Basic plan costs $49/month, the Pro plan costs $99/month, and the Business plan costs $199/month. The Enterprise plan has personalized pricing and includes additional features like dedicated customer success manager and legal assistance.

Key Features

  • Boost organic traffic and improve search engine ranking with SurferSEO's SEO workflow.
  • Write high-ranking, well-structured articles with relevant keywords and optimized on-page content.
  • Generate catchy headlines and content outlines quickly and easily.
  • Write and optimize content in any language, with real-time metrics for structure, word count, and keywords.
  • Ensure the authenticity of your content and avoid plagiarism penalties, with integrations for Google Docs, WordPress, and more.

My take

Overall, SurferSEO is a state-of-the-art tool for digital marketers and content creators looking to improve their website's organic search traffic and enhance their content's performance in search engine results. Well worth its price.

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Synthesia

Training Videos
Synthesia

Overview

Struggling with creating high-quality videos without spending too much? Synthesia.io has got you covered! It's an AI video platform that can help you save up to 80% of your time and money - all for just $30/month. It's great for small businesses and hobbyists, and even complete beginners can easily use the straightforward user interface.
Plus, you can customize your videos with over 100 AI avatars and voices, and turn plain text into voiceovers with a few clicks. No wonder why more than 40,000 teams rely on Synthesia for their how-to and product marketing videos in 120 languages, making it the perfect choice for your video needs!

Pricing

Personal: $30/month billed monthly, includes 10 video credits per month, text to video feature, 120+ languages, 65+ built-in avatars, and customizable backgrounds.Corporate: Pricing packages vary based on your organization's needs, includes all Personal plan features, up to 50 slides per video, premium built-in avatars, branded templates, priority support, access to premium services, enterprise-grade security, and more.

Key Features

  • Create videos in 120 languages, saving up to 80% of time and budget.
  • Affordable video production starting at $30/month.
  • Intuitive interface suitable for beginners.
  • Turn plain text into professional voiceovers with 100+ diverse AI avatars.
  • Used by over 40,000 teams to create engaging training, how-to, and product marketing videos.

My take

While the results can have an artificial and unnatural feel to them, I believe this is just the beginning and as AI technology continues to improve, the results will likely get much better very soon. So, if you're looking for an affordable and efficient way to create professional-looking videos, Synthesia is definitely worth considering.

What are AI marketing tools?

In simple terms, AI marketing tools use technology to analyze customer data and make decisions for you. Think of them as your digital marketing sidekick, handling all the heavy lifting so you don't have to. With AI, you can get a better understanding of your customers, predict their behavior, and serve up personalized content that'll blow their socks off. All while saving time and resources. Cool, huh?

Conclusion

Well folks, we've come to the end of our journey exploring the best AI marketing tools. And let us tell you, the future of marketing is looking brighter and more efficient with AI leading the charge. Personalized experiences for customers and the ability to analyze data in real-time, coupled with informed decisions and real results, make AI a no-brainer for businesses.

From chatbots to predictive analytics, the options to incorporate AI into your marketing plan are endless. So, if you want to stay ahead of the curve and give your marketing game a boost, it's time to hop on the AI train. Trust us, you won't regret it! The future is here, and AI is leading the way.

Copy.ai
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AI Writing Suite
Elai.io
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Video from text
Frase
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SEO Content
RunwayML
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Video Editing
Semrush
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All-in-one online marketing
Surfer SEO
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SEO Writing
Synthesia
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Training Videos

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only.