Plan the first-use flow
Map a SaaS user’s path from signup to a useful result, with a worked example and editable workbook.
Read the onboarding guideProduct UI/UX planning
Plan the flow before the screens
Superfounder no longer takes on client UI/UX design projects. If you’re designing your own product, begin with the task someone needs to complete and the result they should reach.
Read the Jobs to Be Done guideUse customer observations and conversations to investigate what people are trying to accomplish.
Write a small design brief
Use this before choosing components or drawing screens. Replace the placeholders with details from research or support conversations; mark the gaps as assumptions.
For [specific person] in [situation], help them [complete a task].
The useful result is [observable result].
The first flow starts at [entry point] and ends at [result].
The main constraint is [access, data, time or other limit].
We need to check [uncertain assumption] with [relevant people or evidence].
Keep the first version focused on one flow. Then check whether the steps and language make sense to the people who need to use it.
Go deeper
Write the page that introduces your product
Define the offer and next action before building the landing page.
Read the landing-page guide