Are you a founder or part of a Saas company wondering how to uncover problems that cost you money? Have you ever questioned whether your user experience (UX) and user interface (UI) design could be improved? The truth is, if something isn’t working in the UX/UI of your current product it can cost you time, money and customers.
That's why a UX/UI design audit provides an invaluable insight into potential problem areas so they can be addressed quickly and effectively. By taking advantage of such an audit, not only will it help ensure that all problems causing potential loss are uncovered, but also improve ROI by enabling more effective use of budget for marketing initiatives.
A UX audit is an assessment of the user experience (UX) of a website or mobile app, and it’s usually performed by a third-party company that specializes in this type of work.
The goal of a user experience (UX) audit is to help businesses understand their users better so they can improve their products and services.
A user experience audit can yield valuable insight for improving the ux design and user interface.
If addressed and implemented well into the digital product journey, these improvements can mean increased conversions, reduced churn and other wins that feed directly into your companies business goals.
The most common reason for conducting a UX audit is to find out what your customers like about your product and how you could make improvements. For example, if you sell clothing online, you might want to know whether people are more likely to buy from you because you have a great return policy or because they love your brand.
A UX audit will also help you determine which parts of your site or app are working well and where there is room for improvement.
An audit report typically includes:
Typical companies who can benefit the most are:
If you’re looking to improve your business, you need to be aware of all aspects of your customer journey. The user experience is largely composed of your digital touchpoints like your website and apps. If you want to uncover problems that cost money, want to increase conversions or retention rates, or just want to see how your product stacks-up overall, then a UX audit may be exactly what you need.
You should always perform a UX audit when you think something needs to change. This could mean that you’ve noticed a problem with your conversion rate or that your competitor has been getting lots of positive reviews but you haven't or you just have the feeling that your UI design isn't where it should be.
You don’t necessarily need to hire a professional to do a UX audit. However, if you want to ensure that the results are accurate and unbiased, you'll probably want to pay a professional to do the job. Here's what you'll need to get started:
The most important thing you need is: A detailed plan.
The biggest benefits are that you get a snapshot of where your business stands. A UX audit can reveal many valuable insights on how to improve your product or website. This can lead to really game changing improvements if you fix the issues found.
1. A technical bug hides a button on certain screen sizes that prevents people from completing the sign-up, which probably affects the conversion rate negatively.
2. The design of the mobile web-app has very small elements in many important areas, making it hard to use for many people when they most need it. This will probably affect the churn rate negatively.
If fixing these isssues resulted in a conversion uplift of 10% and a reduced churn rate of 10% for a company with 10 million Euros annual revenue, it would mean an increase of 2 million Euros in yearly revenue. Whew.
Here are some tips on how to conduct a UX audit:
We offer a free consultation service to help you decide if a UX audit is right for you. We’ll take a look at your current situation and suggest ways to improve it.
Check out our guide with the 11 Best UI Kits and Themes Marketplaces to Improve Your User Interface Designs