Hi there :)
My name is Sebastian Scheerer. I am a designer, tech startup founder, and business consultant from Berlin, Germany. I love building things:
Co-founded and headed the design team of the first cross-platform todo list. Acquired by Microsoft.
We founded ottonova in 2016 to make healthcare easier. It's become the health insurance with the highest customer satisfaction in the industry.
Hi, I'm Sebastian đź‘‹
I've walked the traditional startup path. Co-founded Wunderlist (acquired by Microsoft), built ottonova (Germany's first digital health insurance), and lived the whole venture-backed startup life.
And you know what? While I'm grateful for those experiences, I've seen too many founders—myself included—burn out chasing other people's definitions of success.
The "traditional" startup path isn't the only way anymore. Actually, it's often not even the best way.
I've watched solo founders and tiny teams build incredible companies using:
They're not just building profitable companies—they're building the lives they actually want.
Ten years ago, you needed venture capital, huge teams, and endless meetings to build something meaningful.
Not anymore.
Today's indie founders are building sustainable businesses without compromising their values:
I've always been obsessed with finding the best tools, talents, and tactics for building dream businesses. It's my superpower—I love discovering and testing everything that could give founders an edge.
But I realized something: Most of the really good stuff, the tools and strategies that actually work, never make it to the usual startup blogs or podcasts.
So I decided to change that.
Superfounder is your unfair advantage—a carefully curated collection of:
If you're tired of the "hustle harder" nonsense and ready to build something amazing the smart way, you're in the right place.
I'm sharing everything I know about building better, not bigger.
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