Customer relationship management (CRM) is a term used to describe the various strategies, technologies, and practices that businesses use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve customer relationships, increase customer loyalty, and drive sales growth.
CRM systems typically include tools for managing and organizing customer data, such as contact information, purchase history, and communication history. These systems can also include features for automating and streamlining various customer-related processes, such as marketing campaigns, sales tracking, and customer service.
There are several key components to a CRM system, including:
CRM systems can be used by businesses of all sizes and in a variety of industries. They can help businesses improve their customer relationships, increase customer loyalty, and drive sales growth by providing a comprehensive view of customer data and interactions.